Why We're Releasing a $29.95 Six-Pack of Magic Cloths for $9.95

Every Aussie household fights the same small, endless battle: streaky mirrors after every clean, a greasy stovetop that needs three different sprays, fingerprints on the fridge and a bin full of paper towel. And the 'miracle' cloth brands know it — the best-known one in Australia charges $67.95 for a single cloth.

So when a thickened, tightly-woven 'magic' cloth that cleans glass, stainless and benchtops with nothing but water started doing the rounds on cleaning forums, people paid attention. Wet it, wring it, wipe — no streaks, no lint, no chemicals. Rinse it and go again.

That's where the Wombat Haul Home Initiative comes in. Instead of marking these up like everyone else, we've dropped a six-pack to $9.95 AUD — that's less than a single bottle of glass cleaner, and about what it costs us to land them in Australia. No markup, no middleman. (Shipping is free on orders over $40 AUD.)

We can do that because we're an Aussie-owned outfit playing a longer game: get the cloths into your kitchen, earn the trust, and hope you'll shop with us again. It also means this run is capped and moving fast — once the first batch sells through, the six-pack goes back to $29.95.

Here's what's turned a $9.95 pack of cloths into one of the most-shared products we've ever released.